August 28, 2021
Premium Office Center, Phnom Penh,Cambodia
Trade fairs are great opportunities for SMEs to promote their products and establish new business partnerships internationally. With rapid, global advancements in Information Technology (IT) and expanding internet connectivity during the past decade, a new, digital format of international trade fairs has evolved. This new IT-based format increasingly substitutes or even replaces previously common physical events. There is a new trend of companies preferring such digital events because of saving costs on international travelling, hotel accommodation, shipment of samples, booth rental fees. This trend even accelerated as a result of Covid19 related international travel restrictions during 2020 and 2021. Still, most company owners, especially SMEs, are either unaware of these new opportunities, nor do they know how to find/identify a suitable digital trade fair for them, register, prepare for it, participate effectively, and eventually benefit in various ways. Digital Trade Fairs are an untapped potential that SMEs could use for exploring or expanding export markets for products made in Cambodia.
ARISE+ will be conducting a series of training programs and individual coaching to provide selected SMEs with the knowledge and skills for successfully participating and benefit from digital trade fair events.